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Freddy’s Frozen Custard & Steakburgers opened five restaurants on November 8, the most ever for the company on a single day. This dynamic day included the opening of the concept’s 50th restaurant of 2016, the most ever in a single year. The phenomenal growth trajectory of the company is put into perspective when noted that the fifth Freddy’s restaurant opened in 2005—four years after the concept’s inception—and the 50th opening occurred in its 10th year of operation.
“To wrap up 2016, we expect to continue opening a unit or two per week and we’ll finish the year well above 40 percent year-over-year new-restaurant growth,” says Bill Simon, co-founder and CEO. “It’s truly a testament to the hard work of our franchisees, their restaurants teams, our company-owned restaurant operators, the members of our Wichita Support Center, and our loyal vendors.”
Growth strategy for the Freddy’s involves gradual penetration of new states and markets, while simultaneously bolstering its unit count within markets it currently serves. The openings on November 8, were in Orange Park, Florida, Springfield, Illinois, Cedar Rapids, Iowa, Yuma, Arizona, and San Marcos, California.
“Annual growth in our systemwide unit count has tracked above 35 percent for the last few years,” says Simon. “We are energized by the success and will carry the momentum into 2017. Our focus remains on executing our core values of fast, friendly service in a relaxed environment coupled with quality food that’s cooked to order and served fresh within minutes. It’s the Freddy’s our guests enjoy and it’s what they expect as we continue to grow.”
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a unique combination of cooked-to-order steakburgers, Chicago dogs, and other savory items along with its signature desserts prepared with premium frozen custard made fresh throughout the day. Today, 228 Freddy's restaurants serve a total of 30 states across the map from California to Pennsylvania, Virginia and down the east coast states to Florida.