Freddy’s Frozen Custard & Steakburgers announced it has signed a development and master franchise agreement with Younata Investment Limited to bring its concept to the Middle East, with plans to develop in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar. The first restaurant will be located in Dubai and is slated to open this fall.
“We are thrilled to be expanding our family-friendly restaurant concept internationally,” said Randy Simon, president & CEO. “Freddy’s resonates with guests of all ages and backgrounds who simply enjoy fresh cooked-to-order menu items and a variety of frozen custard treats served with a smile. It’s an exciting new venture for us and for Younata Investment Limited and we look forward to working with them to make Freddy’s a success in the Middle East."
Younata Investment Limited, headquartered in Dubai, is a family-owned company with over 25 years of regional business experience within the Gulf Cooperation Council and Levant area. The company has a diverse portfolio of businesses and partnerships in the MENA region including Real Estate, Healthcare, Food & Beverage, Software Solutions and Retail.
“We are very delighted to start this new relationship with Freddy’s as their first international franchisee and to bring authentic steakburgers and frozen custard to the Middle East,” says Yousef Khattar, Managing Director. “Younata and Freddy’s have identified many complementary synergies within our respective organizations in terms of core values as well as work ethic. Hospitality, quality and cleanliness are values that are highly appreciated by nations and cultures from all over the world. We’re eager to begin working together to put those values into action and ensure a memorable experience for each guest who visits Freddy’s.”
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kan., offering a unique combination of cooked-to-order steakburgers, Chicago dogs, and other savory items along with its signature desserts prepared with premium frozen custard churned fresh throughout the day. Today, 285 Freddy's restaurants serve a total of 31 states across the nation from California to Pennsylvania, Virginia and down the east coast states to Florida.