Freddy's Frozen Custard and Steakburgers franchise group M&M Custard opened its second mid-Missouri location today at 3171 W. Broadway in Sedalia, Missouri.

"We are extremely excited to open in Sedalia," says franchise partner Eric Cole. "The community is an ideal town for a concept like Freddy's. Sedalia is all about Americana and hometown pride. We are excited to bring our cooked-to-order steakburgers and freshly churned custard to Sedalia and the surrounding communities."

The Sedalia store brings the nationwide count for Freddy's Frozen Custard and Steakburgers to 65. The newest free-standing location in front of the Thompson Hills Shopping area includes a drive-thru facility and both indoor and outdoor seating.

A friends and family welcome event was hosted by General Manager Kim Jones and her team on Monday, following three days of in-store training.

"The Sedalia team is excited to welcome the community into our new store," Jones says. "We have plenty of outside seating to accommodate the commuting lake traffic stopping in Sedalia for some great-tasting steakburgers, Chicago hot dogs, chicken tenders, Freddy's shoestring fries, and frozen custard that is made fresh throughout the day."