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The FreshBerry menu features all-natural frozen yogurt selections with the choice of fresh fruit toppings such as strawberry, blueberry, raspberry, blackberry, kiwi, pineapple, and mango. Other frozen yogurt toppings include Fruity Pebbles cereal, granola, toasted almonds, coconut, and chocolate chips. Additional highlights of the menu include fruit smoothies with available additives and flavor bursts, yogurt by the pint or quart, and FreshPops, frozen yogurt pops made from FreshBerry frozen yogurt.
The FreshBerry frozen yogurt is low fat, low calorie, high in protein and calcium. FreshBerry is marketed for multiple day parts because of the wide acceptance of yogurt as a healthy meal alternative and anytime snack. As a wholesome frozen treat, FreshBerry allows customers to indulge without packing on the calories. The FreshBerry concept was created by Beautiful Brands Founder, President and CEO David Rutkauskas and his wife Camille. The first FreshBerry Frozen Yogurt Café opened in January 2008 in Tulsa, Oklahoma. There are 4 more FreshBerry cafes opening in the first quarter of 2009 and more than 35 units in development across Oklahoma, Texas, South Carolina, California, and Arizona.