MaggieMoo's will create its own "e-cone-omic" ice cream stimulus package for customers that will include MaggieMoo's award-winning, super-premium ice cream.
The nationwide ice cream social will take place throughout the day, and customers are encouraged to file-in-line at participating Treateries across the country.
"Tax Day is often a stressful time, and MaggieMoo's stimulus package is meant to reward customers and to encourage those who have never tried our ice cream to have a taste," says Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management.
"Ice cream has a unique way of making people happy, and we wanted to give our customers something to smile about on Tax Day."
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