"The same customers who order online from pizzahut.com are also big fans of downloading music online, so this promotion is a natural fit," says Bob Kraut, vice president of marketing communications for Pizza Hut.
When customers place an order online during the promotional period, November 5 through December 27, they'll receive a link to a microsite where they can download 75 songs. Customers pick 25 free promotional songs from a special Pizza Hut playlist, plus any 50 songs from eMusic's four million song catalog as part of a 14-day free trial of eMusic. If they don't cancel the trial subscription, they'll get 30 downloads a month for only $11.99--less than half the price of competing download sites.
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