In honor of National Pretzel Day on April 26, Wetzel's Pretzels will host its first ever "National Wetzel Day," with free pretzels offered to those with the last name Wetzel. Not a Wetzel? Not a problem. Customers can become one—temporarily. Guests can simply visit their local Wetzel's Pretzels and say "My name is (guests' first name) Wetzel, and I'd like my free pretzel!"
Guests are encouraged to invite family and friends to a local store, while connecting on Facebook, Twitter, and Instagram with their newly acquired Wetzel's family by using the hashtag, #NationalWetzelDay.
"This year, we're bringing our customers into the fold to celebrate National Wetzel Day and rewarding them with complimentary twisted goodness," says Bill Phelps, CEO and co-founder of Wetzel's Pretzels "Because if you're going to change your name, you should at least get a free pretzel out of it."