Industry News | February 17, 2009

Free Quesadillas for Costa Vida's Star Students

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Costa Vida, known for its Baja-inspired, always fresh meals, announced today the roll-out of its Star Student Award Program, which recognizes student excellence within the community. The Star Student Awards initially target local elementary schools within communities hosting a Costa Vida location. The program was developed as part of Costa Vida’s community outreach program, which includes other activities that reward people for going big--and living inspired.

“Costa Vida wants to encourage its customers to eat well, live inspired, and to ‘go big’ in everything you do,” says Costa Vida CEO Nathan Gardner. “When you do something great, you should reward yourself. The Star Student Program was created to recognize the great things kids in our community are doing that may otherwise get overlooked.”

The Star Student program is inline with Costa Vida’s efforts to give back to its local communities. The certificates will be distributed to elementary schools near Costa Vida locations and given to students who excel in the classroom, on the sports field, in art, and in music. With the Costa Vida Star Student certificate, students will also receive a coupon for a free quesadilla from Costa Vida to celebrate their achievement.

“Our school is really having fun with this program,” says Sharee Jenson, secretary at Cascade Elementary, located in Orem, Utah. Cascade Elementary is one of the first test schools to participate in the program. “Every month teachers handout the Costa Vida awards, and the kids love it. They have their Costa Vida lunch together one afternoon, joined by the principal. It encourages students to continue working hard in the classroom because they are being rewarded for doing well or obeying rules or setting a good example.”

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