Freebirds World Burrito has appointed seasoned marketer Richard Pennock as Vice President of Marketing. Richard brings a breadth of experience in digital marketing, communication strategy, CRM and brand positioning. His hiring is the latest investment Freebirds has made to strengthen its marketing and technology capabilities, which include a new website and app to support the growing demand of online ordering.
“Digital marketing and technology have become more integrated into the customer experience than ever for restaurants. Richard is a proven marketing leader who will help us continue to evolve Freebirds’ marketing strategy in this changing landscape,” says Alex Eagle, CEO of Freebirds. “He has a track record of successful and measurable marketing initiatives that will help us sustain Freebirds’ rapid growth across Texas.”
Prior to joining Freebirds, Richard was the Senior Director of Marketing at Austin-based Tacodeli, which doubled its Texas footprint with Richard on the team. During his four years at Tacodeli, Richard was responsible for all aspects of marketing including digital marketing, social media, brand partnerships and public relations, as well as a comprehensive brand refresh that supported the company’s successful growth.
“Freebirds is beloved throughout Texas and I am very pleased to join the Tribe at this exciting time,” says Richard. “We have a busy year ahead, opening more locations and honing our marketing strategy and execution to ensure we are best positioned to meet the needs of our guests.”