Industry News | February 26, 2010

Fresh Burgers Head Out To A Fresh, New Location

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Boardwalk Fresh Burgers & Fries, known for its fresh, made to order, hand-pattied burgers and fresh cut fries, has signed a multi-unit franchising deal with Future Kid Entertainment Company for more than 50 units throughout the Middle East region.

Future Kid Entertainment Company is the largest company to operate family entertainment centers in the Middle East including Future Kids family entertainment centers, an Aqua park and Cartoon Network park in Kuwait and Happy Land family entertainment centers in Saudi Arabia.

“I have always thought of Boardwalk Fresh Burgers & Fries as a concept with wide global appeal, and international growth has been part of that vision from day one,” says David DiFerdinando, Boardwalk’s CEO. “We couldn’t be happier to partner with Future Kid in Kuwait and the Middle East region. Future Kid currently operates food and beverage locations within their family entertainment centers and parks and will compliment Boardwalk Fresh Burgers & Fries’ family friendly atmosphere. We are exited to bring our freshly prepared, high quality burgers and fries to the fine people of Kuwait and the Middle East region with plans to open the first two locations late this spring in Kuwait City and Salmiya, Kuwait.”

Boardwalk Fresh Burgers & Fries has had expansion success in the U.S., attracting several industry veterans including the former CEO of Caribou Coffee and the former COO of Jersey Mike’s. With a successful partner in place for the Middle East, Boardwalk Fresh Burgers & Fries will continue to expand its global vision to focus on Europe, Asia, and the rest of the Americas.

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