Industry News | March 30, 2006

Fresh City Gets a New Look

Fresh Concepts, owner and operator of the 15-unit restaurant chain Fresh City, has remodeled its Boston, MA Landmark Center location making the look and feel reflect the company's casual cafe atmosphere.

Fresh Concepts invested over $125k in the historic Landmark Center location adding a comfortable seating package, carpet, and free Wi-Fi access. The location will also host a Know Your Food kiosk, which allows guests to access an in-store online nutritional guide where they can look up nutritional information and suggested substitutions to menu items before ordering.

"We are extremely excited to reintroduce this location to the community," stated Director of Sales and Marketing Paul Hersek. "We have put a lot of resources into this new look in order to better represent the Fresh City brand."

"This location is right in the heart of some of Boston's noted colleges. We look forward to embracing this community and their needs," stated CEO Larry Reinstein regarding the addition of free Wi-Fi Internet access.

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