Industry News | September 14, 2015

Freshëns Invades Military Retail Exchanges

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Through an agreement with the Army & Air Force Exchange Service, Freshëns (Fresh Food Studio) is joining the Exchange restaurant portfolio, bringing another healthy option to diners on military installations. 

Freshens is known for health-conscious offerings such as handcrafted crepes, salads, international rice bowls, artisan flatbreads, smoothies, and yogurt. The number of locations and opening dates are being finalized, but the Exchange plans to open at least (four) Freshëns restaurants within a year.

“The Exchange knows it’s vital to deliver fresh food options to soldiers and airmen, who must sustain a healthy lifestyle,” says Nalan Howard, Exchange restaurant program planner. “Offering a variety of choices is important, and Freshëns brings several new healthy options to the table.”

Offering name brands has become a priority for the Exchange. Freshëns is the latest in a series of announcements concerning national brand introductions at Army posts and Air Force bases around the world. As more brand names are offered, the Exchange monitors the reaction of shoppers to ensure their needs are being met.

“Freshëns is ‘fast casual,’ which is desired by Millennials,” says Rich Pickering, Exchange vice president of food and fuel. “This age group is a key part of the Exchange’s customer base.” 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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