Industry News | November 11, 2014

Fresh To Order Unit Offers Self-Serve Keg Wine, Draft Beer

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Atlanta-based Fresh To Order (f2o) will offer self-serve keg wine and local draft beers at its Decatur, Geordia, restaurant, allowing guests to sample the wine and beer by purchasing a beverage card with their meal. The card can be purchased in $6, $12, and $18 increments.

The amount of beer or wine poured will be tabulated by a swipe of the beverage card. No longer do guests have to wait on a server but instead can help themselves. Diners have the option to pour as little wine or beer as they want.

“It is all about the guest experience and giving them more options and more control over what they drink and when they get a refill,” says Jesse Gideon, COO and corporate chef at Fresh To Order. “We always strive to give our guests recognizable food and beverages but with an unexpected twist.”

The draft beer offerings will include local Atlanta breweries Sweet Water and Terrapin beers as well as Blue Moon and Miller High Life. White draft wine selections include Stemmari Pinot Grigio and Milbrandt Riesling, while red draft wine selections are Stemmari Nero d’Avola and Milbrandt Cabernet Sauvignon. Bottled craft beers and eclectic wine will continue to be available for purchase.

The new keg wine and draft beers add to Fresh To Order’s extensive beverage menu of both alcoholic and non-alcoholic drinks. The expanded beverage menu will continue to include a variety of Coca-Cola fountain products, locally roasted coffee, and Fresh To Order’s signature line of flavored lemonades and iced teas. Made daily, custom flavors include Raspberry Mojito, Vanilla Star Anise Mint, Mango Orange, Cinnamon Apple, and more.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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