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    Fresh&co Launches Winter Menu, Impossible Pho Bowl

  • Industry News January 3, 2019

    Fresh&co—a healthy fast-casual franchise recognized by New Yorkers for its chef-inspired, locally sourced and seasonal menus—has announced the launch of its new, innovative winter menu.

    On January 8, fresh&co will begin to roll out its winter menu, consisting of hot pho bowls, crunchy salads, and savory sandwiches. One of the dishes is the groundbreaking IMPOSSIBLE Pho Bowl, made using Impossible meatballs, which are completely plant-based, nut-free, and dairy free. fresh&co is the first and only restaurant to utilize the plant-based meat alternative in a pho recipe, pushing culinary boundaries to how the ingredient can be used. In addition to Impossible meatballs, The IMPOSSIBLE Pho Bowl contains zucchini noodles, organic mint, micro cilantro, green cabbage, scallions, and garnished with a lime wedge.  Other items on fresh&co’s new winter menu include the Pho-nominal Zoodle Bowl, Pork Bahn Mi, Shanghai Chicken Salad, and Winter Quinoa Salad.

    “We are thrilled to surprise and delight our guests with new experiences at fresh&co this winter,” says George Tenedios, co-founder and CEO of fresh&co.  “We are constantly looking to elevate the fast-casual menu and our new menu items offer even more variety and flavors, especially to those seeking meat alternatives. Impossible meat contains no added hormones, antibiotics, cholesterol or artificial flavors, which aligns perfectly with our brand’s food standards and pillars. Partnering with Impossible Foods also allows us to evolve our sustainability practices as it generates less than an eighth of the greenhouse gas emissions required to produce the same quantity of ground beef from cows and has a much smaller environmental footprint.  We look forward to introducing our winter menu to dedicated customers and new guests alike.”

    fresh&co’s chef-inspired menu items use seasonal, local and organic ingredients from carefully chosen suppliers such as Impossible Foods to create flavorful meals that accommodate an array of dietary choices and needs.  In addition to sourcing from local growers, fresh&co acquired its own farm in Orient, New York where they supply fruits and vegetables directly to their NYC restaurants to provide the ultimate from-farm-to-desk experience. Staying true to its Just made. Just for You. slogan, fresh&co has designed a natural, healthy, and delicious menu that offers options for carnivores, vegetarians, vegans and those with gluten intolerances. From salads and quinoa bowls to homemade soups, fresh-made sandwiches and cold-pressed juices, fresh&co is the go-to spot for hungry consumers who want a healthy meal—fast.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.