Goel Management, franchisee of 12 Baja Fresh restaurants, Verizon Wireless retail stores, and various real estate holdings, purchased the master franchise rights for Freshii for the entire Philadelphia MSA to open at least 30 new Freshii locations.

“Philadelphia is the fifth-largest media market in the U.S., but has surprisingly few healthy eating options compared to many other large cities,” says Sumeet Goel, CEO of Goel Management. “Freshii start-up costs are half of anything else I’ve seen with similar volumes, the concept is surprisingly simple to operate with lower food and labor costs, great food, the ability to expand in traditional and non-traditional locations, and I think Freshii is the perfect fit for Philadelphia.”

“Sumeet is our target franchisee—a successful, large multi-unit franchisee of another high-volume restaurant franchise that is looking to expand his portfolio with a non-competing concept,” says Matthew Corrin, CEO of Freshii. “Sumeet embodies the Freshii culture: 26 years young, completely self-made, ambitious, living the American Dream, and wants to build a meaningful empire for himself. Philadelphia is one of the largest markets in the U.S. and in between New York City and Washington, D.C., markets we already have heavy penetration, in so we are very happy with this partnership.”