Industry News | August 12, 2010

Freshii Jumps the Pond, Will Open Four Vienna Stores

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This summer, Freshii’s fully customizable menu with sustainably grown ingredients and planet-friendly atmosphere is set to debut in four Vienna, Austria, locations. Making an entrance into the European market are restaurants in Innere Stadt, SCS, Mariahilfer Strasse (Gerngross), and Galleria. Freshii Donauzentrum is set to open its doors this fall. Grand opening celebrations will introduce freebies, coupons, and sampling in surrounding areas.

"Vienna has a huge potential for fresh food, custom-built for take-away," says company founder Matthew Corrin. "Viennese are becoming more and more health-conscious, competition in the food industry is high, but the level of innovation is low. Freshii is innovative and offers tasty fresh food, for breakfast, lunch, and dinner. It's the right time for Freshii in Vienna."