Industry News | July 20, 2016

Freshii Selects OneMethod for Global Brand Strategy

image used with permission.

Freshii, a leading health-casual restaurant franchise, has selected OneMethod as its first digital and social agency of record. Freshii has challenged the creative shop to produce memorable content that people will talk about on its Facebook, Twitter, and Instagram accounts while elevating the fresh food concept’s digital footprint globally. With their finger on the food culture pulse, OneMethod plans to utilize Freshii’s brand power to generate a strong following and build up the brand in international markets.

The partnership brings together two bands of nontraditional thinkers capable of maintaining strong global presences. Freshii was initially attracted to OneMethod’s unconventional mindset and impressive restaurant expertise. In addition to producing two household names, Sweet Jesus and La Carnita, to Toronto foodies, , OneMethod has also worked with major players such as Nestlé and Svedka. OneMethod awakened SMARTIES’ social community and created an iconic identity for Svedka, which boosted awareness for the liquor brand. The agency’s appetite for inventive campaigns satiates Freshii’s hunger for fresh thinking when it comes to marketing health and wellness to the masses.

Freshii founder and CEO Matthew Corrin looks forward to a new partnership with this talented team.

“As a global brand with a presence in nearly 20 countries, we were seeking a long-term partnership with strategic storytellers,” Corrin says. “OneMethod is an agency we believe can best cut through the clutter to fight for stomach share in the digital space.”

“Freshii is a Toronto-headquartered brand with a global mindset,” says Amin Todai, founder and CCO of OneMethod. “Similarly, OneMethod is an international agency based in Toronto, producing strategy and creative ideas that travel the globe. We are excited to build on the Freshii story in the digital sphere, inspiring consumers to #eatenergize.”

Together with their shared Toronto roots, deep understanding of the millennial marketplace, and a mutual ability to market meals, Freshii and OneMethod plan to think globally with intention and imagination to further energize the Freshii brand in a digital world.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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