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Freshii, a leader in the “health casual” segment, signed a major area development deal for the entire KSA. It will be expanding on its existing presence in the Middle East which currently includes two units open in Dubai, in the Al Razi Building in Healthcare City, and in the Dubai International Financial Centre. The franchisee has signed on to open 20 units throughout the country and will be evaluating real estate for their first site in Jeddah.
The franchisee, Raddah Investment, is part of a Saudi Family Group with holdings in real estate development, construction, contracting and infrastructure, manufacturing, trading, minerals, logistics, finance, and food and beverages. The group already has holdings in two other F&B franchises and is investing in the master franchise rights for Freshii to expand its portfolio.
Freshii has taken off in the region, where there is currently a major focus on fresh, healthy options and many ‘better’ fast casual restaurants are gaining continuing loyalty from local consumers.
Freshii is a leading “health casual” restaurant chain featuring custom-made green wraps, salads, quinoa bowls, and fresh pressed juices. The brand, recently named 2013's Franchise of the Year in Canada by Foodservice and Hospitality, is continuing to attract quality franchise partners, worldwide. The brand is also making a digital impact through social media, where it has over 100,000 followers on Instagram, and its innovative mobile app, which helped them achieve the #8 spot on Restaurant Social Media Index’s Top Mobile Brands.
With almost 100 stores in operation and over 400 in development across the U.S., Canada, Middle East, and Latin America, Freshii is opening on average 1.2 stores per week and expanding their global footprint with the help of franchise development partner Fransmart. A total of 60 new openings are projected for 2014.