Freshii, a leader in the healthful fast-casual segment, signed their first franchise in Germany.  It will be expanding on its existing presence in Europe, which currently includes six units open in Stockholm, Vienna, and Zurich. The franchisee has signed on to open the first location in the State of Bad-Wurttemburg, Germany and will be evaluating real estate for their first site in Stuttgart.

Freshii has taken off in the region, where there is currently a major focus on fresh, healthy options. EA Welt GmbH, a Stuttgart-based company, recognizes this opportunity. As the franchisee, EA Welt GmbH looks to open their first location by the end of 2014 with plans to open multiple locations in 2015.  EA Welt GmbH in addition to this and other ventures operates Fransmart Europe, Europe’s Premier food franchise development company.

Denise Lee Yohn: QSR's Marketing Guru, News, Freshii