KFC will begin airing a new national advertising campaign that lets consumers know about the fat, carbohydrate, and protein content of its fried chicken. The ads compare KFC Original Recipe chicken breasts against a Burger King Whopper. KFC also is providing complete nutritional information about its products in all its restaurants nationwide and on its web site.
"Consumers should no longer feel guilty about eating fried chicken," Scott Bergren, KFC's executive vice president, marketing and food innovation, said in a statement. "Of course, they should eat all food in moderation, and balance that with an appropriate amount of exercise -- it's all about energy in, energy out."
At all KFC restaurants, customers can pick up a free copy of the "Keep It Balanced" nutritional brochures that are featured alongside in-store posters and online at the company's web site.
The "Keep It Balanced" materials encourage consumers to eat in moderation and balance their diet with appropriate exercise, as well as to provide helpful tips on exercise techniques. KFC has also introduced an online nutrition calculator, which KFC says tracks and customizes nutrition breakdowns for any possible KFC meal combination. It will also be updated to reflect new menu options once available nationwide.
KFC is in the process of becoming an official partner of America on the Move, a national program recently launched to motivate millions to be more active and eat less. Its goal is to inspire people to walk an additional 2,000 steps a day (approximately one mile) and cut 100 calories out of their daily diet.