Fried Pickles Return to Zaxby's

    Industry News | March 2, 2020
    Zaxby's fried pickles.
    Zaxby's
    Zaxby's Fried Pickles are thin slices of dill pickles coated in cornmeal.

    Zaxby's announced the return of Fried Pickles, served with ranch sauce, as a temporary addition to its Shareables menu. The 6-ounce serving of lightly breaded dill pickle slices is available systemwide as a stand-alone snack or an add-on to complement Zaxby's Southern TLC Fillet Sandwich and Kickin' Chicken Sandwich. When Fried Pickles were last available in 2016, they drove significant incremental category growth within Shareables.

    “We think our guests will be thrilled that this fan favorite is back and better than ever,” says CMO Joel Bulger. “Fried Pickles are the perfect addition to any meal.”

    Zaxby's Fried Pickles are thin slices of dill pickles coated in cornmeal. The flavor and texture of the cornmeal is a nod to the brand's Southern roots. Zaxby's ranch sauce is made of a proprietary blend of buttermilk, garlic, onion and vinegar. The Fried Pickles limited time offer (LTO) is available until May 10 at participating restaurants while supplies last.

    An alternative to fast food, Zaxby's serves fresh, prepared-at-order, hand-breaded Chicken Fingerz and wings made in a variety of nine sauces. The menu also features four Zalads and eight sandwiches along with complementary Shareables including Fried White Cheddar Bites, Tater Chips and Spicy Fried Mushrooms, in addition to Fried Pickles.

    The Kickin' Chickin Sandwich is made with three Chicken Fingerz, covered in both ranch and Tongue Torch sauces, served on Texas Toast. The Southern TLC Fillet Sandwich features Zaxby's hand-breaded chicken fillet, serviced with lettuce, tomato and mayonnaise on a buttery, toasted potato bun. Sandwich meals include Zaxby's famous Crinkle Fries and a 22-ounce drink.

    "We've tweaked the recipe and created operational efficiencies to simplify back-of-house preparation for Fried Pickles," Bulger adds. "The final formulation was developed to deliver the best guest experience."

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.