Friendly’s Ice Cream LLC, the operator of more than 265 Friendly’s restaurants and a manufacturer of ice cream products distributed in more than 8,000 retail outlets nationwide, announced the addition of a 14-ounce, medium-size Fribble ($3.99) to its line-up of iconic ice cream treats.
Popular the 1940s, Friendly’s Fribble, an extra-thick milkshake, is made from hard ice cream hand-crafted at Friendly’s creamery in Wilbraham, Massachusetts, and is available in up to sixteen premium flavors offered at Friendly’s restaurants throughout 14 states. Friendly’s tested the new medium Fribble at 12 locations in the Boston area earlier this year. The top three selling Fribble flavors are, in order, Vanilla, Chocolate, and Strawberry.
Friendly’s Ice Cream LLC is a vertically integrated restaurant company, with an iconic brand name, serving signature sandwiches, burgers, and ice cream desserts in a friendly, family environment. Together with its broad franchisee base, the company has system-wide sales of more than $500 million. For the future, Friendly’s has plans for new food and ice cream products, enhanced buildings, and new service channels.
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