Fruit Smoothies at MaggieMoo's

    Industry News | May 16, 2007
    MaggieMoo’s International announced today the launch of its new line of low-fat, lactose free, fresh ice cream and fruit smoothies called“Zoomers™”.

    MaggieMoo’s conducted blind taste tests with consumers and found that 67 percent preferred a tasty, low-fat smoothie to a non-fat smoothie.

    “Consumers are demanding a great tasting low-fat option. We created our first low-fat offering with the new line of Zoomers™ Fresh Smoothies to meet these needs and to provide a wholesome lunch or mid-day snack,” says Debbie Benedek, Senior Vice President of Brand Marketing for MaggieMoo’s International.

    Available at MaggieMoo's stores nationwide beginning May 23, 2007, the new Zoomers line-up is offered in four flavors: strawberry banana, creamy mango, mocha coffee, and caramel coffee. The line also includes two Super Zoomers™ flavors: raspberry pomegranate and triple berry pomegranate. Each flavor is available in three sizes—small, regular and large. .

    In celebration of the launch of Zoomers™ Fresh Smoothies, MaggieMoo’s is hosting a nationwide Vespa® Scooter sweepstakes to underscore the "portability, convenience, and health benefits of the new product line for people on the go." One lucky winner will drive away with a brand new LX50 model Vespa®, with a retail value of approximately $3,500.

    Customers can visit www.maggiemoos.com to enter the sweepstakes, which will run May 23 through September 11.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.