Industry News | May 31, 2016

Funnel Cake Fans, Rejoice: DQ Adds Treat to Menu

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Funnel cake has gone mainstream. Rather than waiting for that day at the ballpark, carnival, or state fair, fans of funnel cake will find a new novel treat throughout the Dairy Queen system beginning today at participating DQ and DQ Grill & Chill locations.  

To kick off the unofficial start to summer, the Berkshire Hathaway company is serving the next big mashup that delivers the fun of the fair and a uniquely DQ twist with the debut of Funnel Cake a la Mode, which is a permanent addition to the menu.

Funnel Cake a la Mode is the newest hot-from-the-oven dessert on the DQ Bakes! menu. Funnel Cake a la Mode begins with a hot, crispy, golden brown funnel cake that’s dusted with powdered sugar and served with a side of cold, creamy signature DQ soft serve, all drizzled with a choice of hot fudge, caramel, or strawberry topping.

“For dessert lovers looking for the next new and novel treat, we have it with a unique DQ twist,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation (ADQ). “We all love funnel cake, but we may not have had it in a while. For the very first time the DQ system is introducing this beloved treat it to our fans and in a way that only we can offer. ”

The Funnel Cake a la Mode is the latest innovation to come from the DQ Bakes! Institute, which was established to further inspire, develop, and enhance future innovation coming from the DQ kitchen—ultimately, creating new and unique taste experiences fans can’t get anywhere else.

In addition to the Funnel Cake a la Mode, fans also will find on the DQ Bakes! menu Artisan-style Sandwiches Chicken Bacon Ranch, Chicken Mozzarella, and Turkey BLT; Hot Desserts à la Mode of Triple Chocolate Brownie, Apple Tart, and Fudge Stuffed Chocolate Chip Cookie; and Buffalo Chicken, Chicken Bacon BBQ, and Chicken Quesadilla Snack Melts.

The featured Blizzard-of-the-Month in June is the Cotton Candy Blizzard Treat,cotton candy topping, and colorful sprinkles blended with DQ’s creamy vanilla soft serve to create a sweet and unique treat for fans of all ages craving a taste of childhood. Blizzard Treats are made to order and are offered in four sizes, including the popular Mini.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Comments

Yummy yummy, I want that in my tummy tummy.

Do DQ'S in Hallowell, Maine & Augusta, Maine ?

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