Industry News | August 20, 2012

Garbanzo Brings Healthy Living to the Streets

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Denver-based Garbanzo Mediterranean Grill and LiveWell Colorado have partnered to bring The Bean Tube Experiment to Colorado.

An experiential promotional campaign aimed at helping Coloradans lead a healthier and more active lifestyle, the project consists of 5-foot tubes filled with Garbanzo beans placed around four major Colorado cities.

The tubes carry various wellness messages and QR codes that link to a microsite, where visitors find more information about eating and healthy living, as well as a Garbanzo offer.

Garbanzo and LiveWell Colorado encourage their fans and followers to find tubes in each city by posting location hints on their respective Facebook and Twitter pages. Once followers find the tubes, they scan the QR code to access the microsite.

The bean tubes spent part of June and July in 15 locations throughout Colorado Springs, including all 13 Pikes Peak libraries, The World Arena, First and Main Town Center, and The Promenade Shops at Briargate.

The bean tubes were then moved to Fort Collins, where they stayed from July to August. A few of the Fort Collins locations included the office of Team Fort Collins, Inner Strength Rock Gym, Recycled Cycles, and other high-traffic areas.

The bean tubes are currently in Denver and Boulder, where they will stay until the week of September 3. Some Denver locations include the Children's Museum of Denver; Orangetheory Fitness; the YMCAs on South Colorado Boulevard and Downtown Denver; the offices of First Descents; and the Lone Tree Recreation Center. In Boulder, the bean tubes are at Two Nine North apartments.

"The Bean Tube Experiment is a fun way to continue our partnership with LiveWell Colorado, as well as other community partners, while spreading healthy living throughout the state," says Alon Mor, Garbanzo founder, president, and CEO. "We are dedicated to helping our communities eat and live as healthy as possible, and we hope this project will inspire fellow Coloradans to do just that."

Maren Stewart, LiveWell Colorado president and CEO, says, "I am thrilled that LiveWell Colorado has the opportunity to partner with Garbanzo on this exciting new initiative. This is a terrific example of the type of public-private partnership and collaboration necessary to reversing the devastating trends of our state's growing obesity epidemic."

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