Garbanzo Deploys New Paytronix Branded Apps

Paytronix Systems, Inc., the most advanced digital guest experience platform, announced that Garbanzo Mediterranean Fresh has gone live with the new Paytronix branded apps, which include native online ordering, a self-service content management system and a new UI/UX. Seamlessly integrating the Paytronix Rewards platform with Olo online ordering, the apps will help Garbanzo get closer to its goal of driving more than 50 percent of transactions through the Garbanzo V.I.B. Rewards program.

“A lot of companies layer multiple technologies into their apps only to produce a highly frustrating, wonky customer experience. The new Paytronix apps tightly integrate both Paytronix loyalty and Olo online ordering so that the guest experience is effortless and frictionless,” said James Park, CEO of Garbanzo Mediterranean Fresh. “Our goal at Garbanzo Mediterranean Fresh is to drive 51 percent of transactions through the Garbanzo V.I.B. Rewards program, which is the most reliable channel for customer communications and feedback, and the updated Paytronix apps will help increase both our in-store and online sales.”

Restaurants are eagerly expanding into new channels, such as delivery, catering and online ordering, that help grow sales. For fast-casual brand Garbanzo, the upgraded mobile apps enable guests to order ahead, quickly identify themselves at the POS and then pick up an order that is ready and waiting for them. The updated Paytronix Mobile App includes:

Customization – Enables Garbanzo to customize the look and feel to match its unique brand. With in-app, geofencing, and push messages, Garbanzo can send out an “order now” push message to its apps that will instantly increase revenue. Garbanzo sets and sends new campaigns within minutes. Plus, in -app surveys enable immediate, actionable guest feedback.
App Ordering – Integrates Olo online ordering and the Paytronix Rewards platform directly into the mobile apps to provide guests with an intuitive ordering flow. Single sign-on integration means the guest only has to identify themselves once for ordering and loyalty.
App Content Management – Enables Garbanzo to change the look and feel of its apps with new colors, fonts and images as the promotional calendar changes, the brand evolves, and as guests demand more. The new app design eliminates the need to release new app versions to the Android and Apple stores.

“These new apps fit right into the heart of Garbanzo Mediterranean Fresh CRM strategy. They are so easy to use and visually appealing that they will keep customers active and engaged with the brand, driving both on and off-premise transactions,” says Andrew Robbins, president, Paytronix Systems, Inc. “Our mobile-focused development team is celebrating this latest app release, while the rest of the team focuses on new functionality that will enable true one-to-one marketing based on machine learning. With the latest development innovations, the platform will automatically deliver the right offer to the right person to motivate incremental visits.”

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