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Last June, Dreyer's obtained a license for the Haagen-Dazs brand in the U.S. when its combined with Nestle Ice Cream Company, LLC. With that license, Dreyer's also obtained the ice cream supply contract to the Haagen-Dazs Shoppe Company.
Last week's cash transaction brings the assets and post-closing liabilities of the Haagen-Dazs Shoppe Company to Dreyer's.
"The Haagen-Dazs brand stands for superior ice cream," says Eric Shellenback, food service vice president and division manager for Dreyer's and the new president of Haagen-Dazs Shoppe Company. "Dreyer's looks forward to continuing the strong franchises/franchisor relationship in place today, and working with the franchise community to maximize opportunities to strengthen the Haagen-Dazs brand in the U.S."