Industry News | June 22, 2016

Genghis Grill Introduces New Menu Items, Online Quiz

image used with permission.

Genghis Grill is giving its fans more reason to sizzle with excitement this summer season.

To introduce its three new signature recipes, the build-your-own stir-fry brand is celebrating its launch with a captivating fusion of culinary innovation and personal reflection—a combination that provides guests with an insightful, yet playful, look at their personality traits.

Aptly named, “What’s Your Battle Plan?,” the tongue-in-cheek quiz takes consumers through a series of personality trait questions, such as favorite color, favorite protein, and the famous warrior the responder most admires. The resulting response from the quiz offers a humorous look at a personal character trait, such as: “You Got: Spicy Sesame Chicken. Your fiery attitude and great sense of direction leads you to the front lines of attack. You're hungry for success… and a hot bowl of stir fry.”

“We’ve been looking for new ways to connect with our loyal fans,” says Liz Jones, marketing director for Genghis Grill. “‘What’s Your Battle Plan?’ entertains and at the same time reinforces to our fans just how innovative we are with our recipes. One of the best things about dining at Genghis Grill is the endless number of flavor combinations available via our ‘Fresh market Bar.’”

The release of “What’s Your Battle Plan?” coincides with the addition of three new signature recipes, Honey Garlic Scallops, the aforementioned Spicy Sesame Chicken, and Hong Kong Beef. Each offers savory seasonings and sauces that top a mix of protein, veggies, and a side.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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