Industry News | May 10, 2017

Genuine Broaster Chicken Headed to Union Station

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Genuine Broaster Chicken announced it is becoming the newest addition to Chicago’s Union Station dining scene. Genuine Broaster Chicken will join a trio of quick-service operations, forming the new ‘Serving Chicago’s Finest,’ the latest concept from Faber Coe & Gregg, Inc.

‘Serving Chicago’s Finest’ will offer affordable yet delicious downtown dining choices for those seeking a quick workday lunch or a convenient dinner for evening commuters. Catering is also available to local companies in the area. Boasting something for everyone, the three 8-foot counter-style restaurants will consist of sandwich, pizza and Broasted chicken operations. 

The Genuine Broaster Chicken location will menu their famous Broasted chicken, always prepared with the freshest available chicken, proprietary ingredients and a distinctive cooking process. Pressure fried in a patented Broaster Pressure Fryer, the end result is an amazing aroma and incomparable taste producing tender and moist chicken that’s not too greasy, but extra crispy.  The Genuine Broaster Chicken spot will also serve a variety of items from the Broaster Express Branded Food Program, including chicken tenders, beer battered shrimp, jumbo corn dogs and mozzarella sticks. 

“Being a part of an operation called, ‘Serving Chicago’s Finest’ speaks for itself,” says Jay Cipra, president/CEO at Broaster Company.  “We’re proud to be distinguished under this title.  We know consumers will be excited to see the Broaster name because they trust they can always receive consistent, quality and iconic tastes, no matter what.”

Union Station, the massive, iconic Beaux-Arts train station with urban & commuter rail lines, shops and eateries is located on 225 S Canal St. in Chicago. ‘Serving Chicago’s Finest’ will be located near the station’s sports bar, The Junction Chicago, which will also serve Genuine Broaster Chicken and Broaster Express menu items.

For over 60 years, Broaster Company has offered its license branded program to strengthen operators’ businesses and build their profits. The program does not require development fees, royalty payments or franchise fees, and provides all the food, equipment, national branding and marketing materials needed to help the Foodservice Operator be successful in offering world-famous Genuine Broaster Chicken and delicious Broaster Express grab-and-go foods.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.