ParTech Inc. (PAR), a leading global provider of point-of-sale (POS) and food-safety solutions to the restaurant industry and subsidiary of PAR Technology Corporation (NYSE: PAR), announced that Giardino Gourmet Salads selected PAR Brink POS software for its corporate and franchised stores. Giardino’s is a premier fast-casual salad chain with 12 locations based in southern Florida. Retail Data Systems (RDS), a reseller of PAR hardware and software and a long-time partner of Giardino’s facilitated the process to find a POS solution that would best serve the needs of their growing brand. The goal was to implement a technology solution that would enable loyalty and online ordering while providing enterprise-level management to efficiently and proactively support their franchisees.
The cloud-based architecture of PAR Brink POS optimizes enterprise operation management across the brand without the need for a back office computer. The implementation of Brink POS has eliminated the need to manage menu changes from each store location, saving valuable time and resources. As a franchisor, Giardino Gourmet Salads will have access to reports and real-time data including labor and sales on individual locations chain-wide to help franchisees make informed, proactive decisions to drive revenue.
Giardino Gourmet Salads is one of the first restaurants to deploy the Punchh mobile loyalty platform that was recently integrated into Brink with the latest software release. The Punchh-powered apps will help the brand drive loyalty and guest engagement and provide powerful analytical tools to grow the business and better understand the full network of its customers.
“We were planning to franchise from the start and never wanted Giardino Gourmet Salads to be a mom-and-pop restaurant, so implementing a scalable technology platform was a priority,” says Kenny Lugo, founder of Giardino Gourmet Salads. “At an industry event, we spoke with loyalty and mobile ordering providers who both highly recommended Brink for our business model. From these interactions and our relationship with RDS, we knew PAR was the right partner for us and that using Brink POS to its fullest potential would give us a pulse on our business from anywhere, supporting our aggressive growth plans.”
“Cutting-edge, cloud-based technology, like Brink POS, offers optimal scalability through its simple deployment and enterprise management capabilities, making it an ideal solution for growing fast-casual and quick-service chains like Giardino Gourmet Salads,” says Matt Sutton, general manager at RDS Miami. “We believe a partnership, like the one we have with PAR, allows us to provide not only the best solutions, but also smoother installation, more in-depth training, and more efficient help desk services for our customers.”
“It is a true example of partnership between PAR, RDS, and our integration partners to provide Giardino Gourmet Salads with a POS solution that will support their business and drive their brand growth,” says Karen Sammon, president and CEO of PAR Technology Corporation. “The selection of PAR Brink POS by Giardino Gourmet Salads … further strengthens our position in the market as the POS solution for the growing fast-casual operator. We are honored to add them to the PAR family and grateful to RDS for the continued support and expertise they provide to our collective customers.”
Giardino Gourmet Salads expects to have 14 stores open by the spring of 2016 and franchise commitments to open an additional seven additional locations in South Florida, Nashville, and Raleigh, North Carolina.