At a time when many companies are simultaneously downsizing their products while raising prices, Gifford’s Ice Cream is bucking the trend.

The award-winning, family-owned and -operated ice cream enterprise based in central Maine today announced an ice cream upsize with a wallet-friendly twist: Gifford’s will be launching its new, larger 64-oz (half-gallon) carton while maintaining the price of its original 56-oz carton. The price of the new 64-ounce carton will stay the same as the company’s current 56-ounce carton, giving customers a bonus of eight additional ounces per carton, at no additional charge.

“Gifford’s has been crafting ice cream for more than 100 years now, and we’re very proud of the quality and value we’ve consistently offered our customers,” says Roger Gifford, President of Gifford’s Ice Cream. “We’re fully aware that today, families are trying to economize. So this year, we decided to increase the volume size of our ice cream without increasing the price tag.”