Teriyaki shop Glaze reopens its New York City flagship Thursday at 643 Lexington Avenue (between 54th and 55th Streets). The new outpost replaces Glaze’s first location, which was headquartered across the street––it is more than 3 times the size of the original shop.
Founded by Seattle-native Paul Krug in 2010 and inspired by the culinary scene of the Pacific Northwest, Glaze is a national restaurant group that offers an elevated take on efficient, Japanese-influenced fare, with a focus on teriyaki. Glaze has locations in New York City (Williamsburg, Midtown East, Midtown West, and Union Square), Chicago (Lakeview), San Francisco (Lower Pacific Heights and Marina), and Madison, Wisconsin (on the campus of the University of Wisconsin).
Every Glaze shop boasts an open kitchen, where premium ingredients like Ora King salmon and shishito peppers are cooked to order. Entrees are fully customizable, and include hearty portions of protein like chicken breast or thigh, pork, steak, salmon, and tofu; perfectly steamed white or brown rice; fresh green salad; three varieties of dressing (including a gluten-free honey-lemon vinaigrette); and four house-made, small batch sauces: classic teriyaki, spicy, extra-spicy, and gluten-free.
The new New York location will be the first to offer several new menu items, including Pulled Pork Teriyaki (made with fresh ginger and pineapple) and a DIY sauce bar, offering an array of house-made options.
Every Glaze outpost is built to fit seamlessly within its community. The design utilizes navy, light wood and living greenery, evoking a laid-back West Coast atmosphere—more akin to an all-day cafe than a teriyaki shop. Interiors for the new Glaze flagship were designed in partnership with Sweatshop; the group captures what Glaze is today—contemporary and forward thinking, while still true to its roots. The shop is clean, bright, modern and comfortable.
“Opening our new flagship in the heart of Midtown Manhattan is a huge milestone for us,” says Glaze founder Paul Krug. “It bridges the gap between where we’ve been and where we’re headed. We’re thrilled to offer more space and more healthful, delicious culinary options to our regulars and new fans in New York City.”
Glaze is one of the only Asian-inspired restaurant groups to successfully expand nationally and shows no sign of slowing down—Krug has plans to double the company’s store count nationwide in the next two years.
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