Mark your calendars for Anuga, a distinguished global food and beverage fair held every two years in the prominent Koelnmesse Convention Center, Cologne, Germany.

Unlike any other trade show, Anuga’s unique concept of featuring 10 specialized trade show segments in one location has been highly successful in matching exhibitors with their right target audience. The 10 segments are:Bread & Bakery and Hot Beverages; Chilled & Fresh Foods; Dairy; Drinks; Fine Food; Foodservice; Frozen Food; Meat; Organic; and RetailTec.

In its 31st year, Anuga runs from October 8 -12, 2011, and is expected to attract around 6,500 exhibitors representing 100-plus countries. An estimated 150,000 international trade buyers will shop the 10 segments, which are strategically organized into their own exhibit halls.

Anuga Foodservice is a new segment this year and will include live cooking demonstrations. The concept is generating a positive response among exhibitors and partner associations.

The biggest and most international of the Anuga trade shows is Anuga Fine Food, the fair for delicatessen and gourmet products and general provisions. The event, which features around 3,500 exhibiting companies, is the most important platform for manufacturers and importers of delicatessen products and their customers from the food trade and the catering sectors.

The range of products at Anuga Fine Food encompasses all aspects of international cooking, from Mediterranean cuisine to Asian and Australian specialties, spices and fine ingredients from the Orient, and exotic dishes and beverages from Africa and the countries of South and Central America. One of the fair’s major themes will be Italy, which will demonstrate its undisputed food and beverage expertise as the partner country of Anuga 2011.

“Anuga provides us with the most important platform on which to promote our international business,” says Michael Durach, CEO of Develey, Germany’s leading mustard manufacturer. “The trade show is also ideal for maintaining contact with our German customers.”

For 2011, Anuga organizers have identified nine trend topics that will be highlighted throughout the 10 segments. They are: Finger Food; Gourmet Products & Regional Specialties; Halal Food; Health & Functional Food; Industrial Ingredients; Kosher Products; Organic Products; Private Label; and Vegetarian Products.

For more information on exhibiting, please contact Veronica Woods at 773.326.9922 or email her at For general information, please visit or send an email to

Beverage, Emerging Concepts, News