Industry News | February 9, 2015

Global Franchise Group to Bolster Social Media for Brands

 MGH, a full-service marketing communications agency, expanded its relationship with Global Franchise Group to include social media management for all of the strategic brand-management company's quick-service restaurant (QSR) franchise concepts it has been working with since April, which include Great American Cookies, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery, and Pretzelmaker. MGH will also provide a variety of marketing services, including social media management, for the iconic all-American brand Hot Dog on a Stick, which GFG acquired in August. GFG has almost 1,100 franchised and corporate stores across its brands, located in more than 16 countries across the globe. 

For each brand, MGH will develop content and handle community management for all social media accounts, execute a variety of promotions, and develop and execute Facebook ad campaigns. In addition to taking over social media management for the five brands, the agency will also work to redefine their social media strategies.

In April, GFG tapped MGH to provide marketing and local and national public relations services for its Great American Cookies, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery, and Pretzelmaker brands. MGH has since executed several campaigns for the brands, including a public relations campaign to promote Marble Slab Creamery's and MaggieMoo's Ice Cream & Treatery's new Unlimited Mix-Ins pricing and a social media campaign using the mobile app Snapchat to drive customers to Pretzelmaker locations around Halloween.

“MGH is excited to expand our existing relationship with Global Franchise Group to include social media management for Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery, and Pretzelmaker,” says Andy Malis, president of MGH. “For the better part of a year, we’ve gotten to know the brands very well and are excited to execute our strategic social media thinking to help them not only grow their fan bases, but also engage with their respective fans and followers on a deeper level.” 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.