Industry News | May 1, 2008

Godiva Launches Godiva Mobile

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Today, Godiva Chocolatier announced the introduction of Godiva Mobile, a new application that provides access to Godiva's best selling products, which are updated daily to keep content fresh, on BlackBerry smartphones from Research In Motion (RIM) (Nasdaq: RIMM). Perfect for frequent travelers and consumers that are constantly on-the-go, Godiva Mobile provides solutions for those who have not had the opportunity to plan in advance.

"Godiva Mobile gives our customers another way to order the perfect last minute gift of chocolates, truffles and gift baskets," says Kimberly Land, vice president of the Direct-to-Consumer division of Godiva Chocolatier. "This is a perfect complement to our boutiques, catalog and website. We've been exploring the market for several months, and believe that mobile commerce is emerging as a truly viable fourth channel."

Developed in partnership with Digby, a leading mobile commerce platform provider, Godiva Mobile was designed to overcome the inherent shortcomings of the mobile web as a way to purchase goods and build intimate customer relationships. Godiva Mobile is a device-resident application that includes Godiva's best selling products and can integrate with other applications on a BlackBerry smartphone, including the address book and mapping applications. The result is a transformative user experience that allows consumers to purchase products by simply scrolling and clicking.

"We couldn't be more pleased to partner with Godiva Chocolatier on the creation of Godiva Mobile" says Dave Sikora, CEO of Digby. "Mobile is emerging as a critical element of a successful multi-channel sales strategy. Forward thinking retailers such as Godiva Chocolatier who integrate mobility into their sales initiatives will be well positioned to take advantage of the growth the mobile channel offers."

Godiva Mobile provides BlackBerry smartphone users with access to Godiva's product catalog, which is updated daily to keep content fresh and features bestsellers and special promotions for frequent customers. Godiva Mobile includes the following user-inspired features:

-- Quick access to Godiva Chocolatier's most popular products.

-- The ability to complete a shopping transaction in less than thirty seconds from a BlackBerry smartphone, without having to endure the frustration of using a mobile browser.

-- Rich product descriptions and full-color images.

-- Address book integration, which provides the ability to input shipping information with just a few clicks.

-- A "One-Touch Store-Locator" that utilizes GPS or cell-tower location to automatically identify stores close to the user's location. This also includes integration with BlackBerry Maps to provide point-to-point navigation and directions.

-- Secure transactions and password protected buying.

To download Godiva Mobile, go to from the browser on your BlackBerry smartphone. About Godiva Chocolatier With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for 80 years.

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