Godiva Launches Godiva Mobile

Today, Godiva Chocolatier announced
the introduction of Godiva Mobile, a new application that provides access
to Godiva’s best selling products, which are updated daily to keep content
fresh, on BlackBerry smartphones from Research In Motion (RIM) (Nasdaq:
RIMM). Perfect for frequent travelers and consumers that are constantly
on-the-go, Godiva Mobile provides solutions for those who have not had the
opportunity to plan in advance.

“Godiva Mobile gives our customers another way to order the perfect
last minute gift of chocolates, truffles and gift baskets,” says Kimberly
Land, vice president of the Direct-to-Consumer division of Godiva
Chocolatier. “This is a perfect complement to our boutiques, catalog and
website. We’ve been exploring the market for several months, and believe
that mobile commerce is emerging as a truly viable fourth channel.”

Developed in partnership with Digby, a leading mobile commerce platform
provider, Godiva Mobile was designed to overcome the inherent shortcomings
of the mobile web as a way to purchase goods and build intimate customer
relationships. Godiva Mobile is a device-resident application that includes
Godiva’s best selling products and can integrate with other applications on
a BlackBerry smartphone, including the address book and mapping
applications. The result is a transformative user experience that allows
consumers to purchase products by simply scrolling and clicking.

“We couldn’t be more pleased to partner with Godiva Chocolatier on the
creation of Godiva Mobile” says Dave Sikora, CEO of Digby. “Mobile is
emerging as a critical element of a successful multi-channel sales
strategy. Forward thinking retailers such as Godiva Chocolatier who
integrate mobility into their sales initiatives will be well positioned to
take advantage of the growth the mobile channel offers.”

Godiva Mobile provides BlackBerry smartphone users with access to
Godiva’s product catalog, which is updated daily to keep content fresh and
features bestsellers and special promotions for frequent customers. Godiva
Mobile includes the following user-inspired features:

— Quick access to Godiva Chocolatier’s most popular products.

— The ability to complete a shopping transaction in less than thirty
seconds from a BlackBerry smartphone, without having to endure the
frustration of using a mobile browser.

— Rich product descriptions and full-color images.

— Address book integration, which provides the ability to input shipping
information with just a few clicks.

— A “One-Touch Store-Locator” that utilizes GPS or cell-tower location to
automatically identify stores close to the user’s location. This also
includes integration with BlackBerry Maps to provide point-to-point
navigation and directions.

— Secure transactions and password protected buying.

To download Godiva Mobile, go to http://www.godiva.com/mobile from the browser
on your BlackBerry smartphone.

About Godiva Chocolatier

With production facilities in Belgium and the U.S., Godiva Chocolatier
is recognized around the world as the leader in fine chocolates. From its
famous truffles and shell-molded chocolate pieces to its European-style
biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been
dedicated to excellence and innovation in the Belgian tradition for 80
years. http://www.GODIVA.com

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