Industry News | August 31, 2012

Gold Star Chili Rallies Fans with Bengals Gear

Gold Star Chili, the flavor of Cincinnati and official chili of the Cincinnati Bengals, is kicking off the Bengals season with an exclusive premium offer that is sure to have football fans hollering, “Who Dey.”

All of the Cincinnati-style chili chain’s 95 restaurants will be offering an exclusive, full-size Bengals logoed football featuring the signatures of 24 Bengals star players—just $8 with the purchase of any Gold Star Chili combo meal.

The footballs can be purchased for $10 without a combo purchase. 

“Very positive response from customer surveys and focus groups, and the high level of fan excitement and anticipation surrounding this year’s Bengals team, give every indication that we will move a lot of these footballs,” says Gold Star Vice President of Marketing Charlie Howard. “Only $8 for a football of this quality represents a great value for our customers. We expect that we will see an increase in our combo meal sales and have many multiple-football purchases. These balls will be showing up at tailgates and on collector’s shelves, as well as under the Christmas tree later in the season.” 

Gold Star is also offering free Bengals souvenir cups featuring the Bengals logo/imagery and the 2012 season schedule. Cups are free with the purchase of a large fountain beverage.

Additionally, customers engaged with Gold Star Chili via social media and e-Newsletters will have the chance to enter to win a variety of fan experiences, including a pair of tickets to every Bengals home game and a VIP experience for the December 30 Baltimore game, featuring premium seating, a pre-game sideline pass, tour of the press box, a Bengals jersey, and more.

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