According to recent studies, what once were the fastest growing ethnic foods—Italian, Mexican, and Asian—have now become mainstream cuisine. As a result, the consumer trend for discovering new taste experiences has created a ground-swell of demand for the likes of Caribbean foods and flavors. Therefore, the introduction of a new line of Caribbean-flavored sauces from Golden Krust Caribbean Bakery & Grill, the nation’s largest Caribbean food franchise, is particularly timely.
Golden Krust has gained a stellar reputation and faithful following for their authentic Jamaican baked goods and savory dishes such as Jerk Chicken, Oxtail Stew (which was recently singled out by Sam Sifton of The New York Times), and their popular patties. To join the strong retail presence of their frozen patties, Golden Krust now unrolls the new retail line of exotic sauces that will help food lovers bring the taste of the Caribbeanhome.
“My passion is to bring people the flavors of the Caribbean through all of our products,” says CEO and company founder Lowell Hawthorne. “Now we’ve made it that much easier to experience the taste of the Islands at home.".
Hawthorne sees expanding the company’s retail presence as the key to growing the brand to the next level. To that end, Golden Krust introduces the first four flavors: Island Flavored Ketchup, and Hot Pepper, Jamaican Style Jerk, and Honey Barbeque Jerk Sauces. The launch comes right in time for summer entertaining and coincides with National Caribbean-American Heritage Month, celebrated the entire month of June.
The new line of liquid condiments are first being made available at the 120 Golden Krust franchise locations, most of which are centered on the East Coast (New York, New Jersey, Connecticut, Pennsylvania, Massachusetts, Florida, and Georgia). The brand will support the rollout of the Caribbean flavored sauces with a marketing campaign designed to generate awareness and create pull at the store level. This initiative will include in-store sampling, original recipes, cooking tips, special
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