MGH, a full-service marketing and communications agency, announced that Golden Krust—a premier producer and largest franchisor of authentic Caribbean cuisine with 125 fast-casual restaurants in North America—has selected MGH as its agency of record.

The agency will handle all creative, strategic planning and advertising strategy, which will include digital, social and traditional advertising. Additionally, MGH will handle social content creation, public relations and influencer outreach, as well as develop and implement a hyperlocal marketing strategy to support franchisees.

“As an agency with vast restaurant and franchisee marketing experience, we are thrilled to add Golden Krust to our growing restaurant roster,” says MGH CEO Andy Malis. “We’re excited to work with Golden Krust to help grow the authentic brand and increase awareness of its Caribbean fast-casual restaurants in key markets through a strategic creative and advertising approach that we hope will appeal to consumers and franchisees alike.”

MGH is an integrated marketing and communications agency that specializes in restaurant marketing. Its current restaurant client base includes Round Table Pizza, Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, Pretzelmaker, and Mason’s Famous Lobster Rolls.