"Coloradans have embraced our introduction of the frozen custard concept," said Boyd Hoback, president and CEO of Good Times Restaurants, Inc. "Our customer feedback has been outstanding, and our restaurants have reported a 13.8 percent sales increase as a result of our strategic brand repositioning in July 2001. The next logical step is to introduce a new flavor, thus we'll begin celebrating the holiday season with Pumpkin Pie Frozen Custard."
Good Times Burgers & Frozen Custard plans to introduce a second holiday flavor in December, but company executives are keeping the flavor a secret.
Frozen custard is always available in the original vanilla, made fresh daily using pure Madagascar Bourbon vanilla. Customers can eat vanilla in a cup, cone, Specialty Sundae, or a Spoonbender. Frozen custard toppings include M&M, Oreo Cookie, Butterfinger, Butterscotch, Chocolate, Hot Caramel, Strawberry, Butterscotch, and Hot Fudge. Good Times' Specialty Sundaes are Turtle Sundae, Caramel Cashew, Hot Fudge Peak, Mud Pie, and Strawberry Shortcake. Good Times' Spoonbendin' blends of custard and toppings include Turtle, Raspberry Torte, Banana Nut Fudge, and Caramel Toffee.
Frozen custard is a gourmet ice cream treat that originated in Coney Island, New York, as a carnival treat at the turn of the century. In the coming years, custard could be found in Atlantic City and other East Coast resort communities. Custard has become so popular that Milwaukee sells more frozen custard than anywhere else and has become known as the "Custard Capital of the World."
Good Times began operating under the name of Good Times Drive Thru Burgers in 1987. In July 2001, the company officially changed its identity to Good Times Burgers & Frozen Custard. To date, there are 32 Good Times locations in the Front Range and Denver metropolitan areas, one in Boise, Idaho, one in Grand Junction, Colorado, and one in Winter Park, Colorado.