"We began media promotion in support of our frozen custard flavor of the month program in April after a four month hiatus and we're seeing immediate results," said Boyd Hoback, President and CEO. "We will have an exciting new flavor each month for the rest of this year to continue to drive consumers' trial of frozen custard and their monthly frequency of use. We anticipate continued growth in the percentage of sales derived from custard as part of our ongoing efforts to reposition the Good Times' brand and public image."
Hoback reported that the company continues to modify its operation to meet the needs of the new frozen custard customer. He added: "An entirely new customer is discovering Good Times and is coming for an entirely different occasion from our traditional strength of fast, convenient service. We will continue to respond with higher levels of service and attention to meet our new customers' expectations and develop loyalty that goes beyond the product itself. We are modifying our design and service format for new stores and adding labor to existing stores to grow this new customer base."
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