Goodcents has named its newest area representative for the Kansas City metro area. Moussa Sobaiti plans to open 10 restaurants in the Kansas City area over the next few years, with four planned for 2021, including one in the new Travel America Center in Edgerton.

The Edgerton location and one planned for Lenexa, Kansas, where Goodcents was founded, will open in the spring. Two other Goodcents restaurants, in Parkville, Missouri, and Prescott, Kansas, are scheduled to open later in the year.

Sobaiti said he anticipated that associating with a franchised restaurant would open doors to future development opportunities. He chose Goodcents because the food is fresh and the brand is strong. “I love that I can order a turkey sandwich and they slice the deli meat and cheese right in front of me,” he says. “Also, it’s a strong national brand with a loyal local following.”

Goodcents area representatives invest $100,000 in a defined geographic area that will be developed with 10 stores, at least one of which must be owned and operated by the area representative. The area representative receives half of the $30,000 franchise fee for each restaurant in his or her area. The area representative also will be paid one-third of the franchise royalty, or 2% of total sales, from each location.

Farrellynn Wolf, CEO of Goodcents, said the company is excited to welcome Sobaiti to the team. “Moussa is committed to helping us grow the brand in Kansas City, and we are excited to see him share Goodcents’ quality food and exceptional customer service with even more people in the community.”

Sobaiti also owns several convenience stores and a travel center. He previously was the director of engineering for a Silicon Valley firm. He and his wife live in Overland Park.

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