Goodcents Deli Fresh Subs announced it signed a master franchise agreement for its first international development overseas, with plans to open its first restaurants in Saudi Arabia and United Arab Emirates (UAE) within the next year.
The company’s agreement is with Brands and Trade Services covering the Middle East and North Africa (MENA) region, with an initial emphasis on Saudi Arabia and the UAE.
“This is an exciting milestone for our company that has been a staple for sub sandwich and pasta lovers for more than 29 years,” says Scott Ford, president of Goodcents Franchise Systems. “And the best part is that one of our biggest fans is leading our franchise expansion with Brands and Trade Services.”
Brands and Trade Services is a leading company assisting global brands in entering new markets. The company was founded by Alexander Pritz in Germany, then expanded to Dubai, UAE with Partners Rayan Fouad Azab and Mohammed IB Alawi. With multiple locations around the world, the company has a diverse portfolio of luxury retail and fashion brands including Bugatti, Lerros, Lingne St. Barth, and Suri Frey.
Rayan Azab, who is leading the Goodcents international expansion with Brands and Trade Services, is a dual citizen of the U.S. and Saudi Arabia who grew up eating Goodcents Deli Fresh Subs regularly.
“People throughout the Middle East and beyond are looking for new, fresh customizable options,” says Azab. “Goodcents is the perfect fit for this opportunity and I’m confident they will quickly build a loyal following throughout the MENA region as they have in the U.S.”