Industry News | December 17, 2015

Grabbagreen Expands to East Coast

image used with permission.

The healthy, fast-casual powerhouse Grabbagreen continues to pave the way as they lead the charge of making fast food healthy and expand throughout the East Coast. The Arizona-based brand has just completed a development agreement with Paul Stephen Hudson and Bernard Ciszewski of BeinGreen Inc. out of Maplewood, New Jersey, bringing 20 new locations to the state over the next 10 years.

"We are out to change the perception of fast food, offering fresh, whole, and sustainable food consumers are craving," says Keely Newman, founder and CEO  of Grabbagreen. “The continued interest of like-minded entrepreneurs becoming franchisees solidifies more than ever, that customers are choosing healthier foods for their on-the-go lifestyles. We are extremely excited to welcome Hudson and Ciszewski to the Grabbagreen family. They make an incredible team and they will be tremendous champions for our brand in the New Jersey community."

In 2015, the Arizona-based company has signed multiple deals from coast to coast. In addition to the three current company-owned stores, the pipeline of committed franchise stores since Grabbagreen's franchise announcement in late April now contains more than 22 franchise agreements signed and more than 175 development agreements that are slated to open over the next several years in Arizona, Texas, California, North Carolina, South Carolina, Colorado, Idaho, New Jersey, and Tennessee.

Grabbagreen promotes an "Eat Clean, Grabbagreen" philosophy. Grabbagreen's value resonates with consumers looking for a quick meal that is much healthier than normal fast food and less expensive than a fine dining option. Grabbagreen is the first fast food concept of its kind serving organic food items, antibiotic and hormone-free beef, poultry, whole food, fresh juice, and smoothies in the country. In addition customers are able to choose from high-quality food at reasonable prices, quick service, gluten-free, whole fruits and vegetables, and select organic items. The modern decor and energetic ambiance appeals to everyone from children to adults.

Grabbagreen is prepared fresh, made-to-order and provides a delicious experience for customers and a variety of flavors to meet dietary needs. Grabbagreen offers a full selection of grain and green-based bowls with fresh hormone-free and antibiotic-free proteins provided by local farms, fresh-pressed juice, handcrafted smoothies and acai bowls, breakfast, and healthy kid-friendly items. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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