Industry News | January 22, 2010

Great American Cookies Gets Ready for V-Day

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Great American Cookies announced that it is offering customers a number of new gift options this Valentine’s Day. During the 2010 “Express Yourself!” promotion, the company will add several new romantic designs to their current lineup of heart-shaped Cookie Cake creations. The promotion is supported by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.

In addition to the new heart-shaped Cookie Cake designs, Great American Cookies also offers heart-shaped gift tins, which can be filled with any assortment of the company’s cookie flavors. New for 2010, the company has also developed new heart-shaped specialty cookies, decorated with red and white icing, which can be purchased individually or in multiples.

“Each Valentine’s Day, our customers look for new and novel ways to say something special to someone close to them,” says Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. “Working with our cookie artisans to create a customized Cookie Cake with a one-of-a-kind message for your Valentine is the perfect way to express yourself this holiday.”