Industry News | October 30, 2009

Great American Cookies Has 'Aliens in the Attic'

Great American Cookies announced that the company partnered with Twentieth Century Fox Home Entertainment to promote the November 2009 Blu-ray and DVD release of "Aliens in the Attic." The multifaceted promotion will include a limited-edition Cookie Cake, an exclusive coupon offer, and more. The promotion is supported by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.

The promotion kicks off October 31 (Halloween) when Great American Cookies stores across the country will distribute trick-or-treat bags featuring artwork from the movie to customers. Beginning November 3, customers visiting select Great American Cookies stores will also receive a coupon for up to $5 off the purchase of "Aliens in the Attic" at f.y.e. and Suncoast store locations nationwide. The coupon will be available until the end of the promotion, November 30, or while supplies last.

Great American Cookies also has created a limited-edition version of its signature Cookie Cake featuring the "Aliens in the Attic" logo. The Cookie Cake will be available during the promotional period and will be on display at participating Great American Cookies stores. The promotion will be supported by a new "Aliens in the Attic" page at the company’s Web site, which will contain all of the details of the promotion, including a printable coupon, as well as the trailer for "Aliens in the Attic" and a link to the movie's Web site.

"Some of the best memories are made when families come together to watch a movie at home," says Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management Inc. "Of course, no movie night experience is complete without delicious snacks, so we're excited to offer our customers an ‘Aliens in the Attic’ inspired Cookie Cake to enjoy with their families."

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