Great Harvest Bread Company, a franchised bakery with more than 220-signed locations across the U.S., has partnered with Buxton to identify growth opportunities for its new bakery and café concept. The company will also use LSMx, a local store marketing tool powered by Buxton’s customer analytics, to empower franchisees to execute targeted local marketing campaigns.
“Great Harvest offers our customers and franchisees a truly unique experience that is revolutionizing the bakery industry,” says Eric Keshin, president of Great Harvest. “Buxton will be an invaluable resource as we introduce the Great Harvest bakery and café to new markets across the country, and LSMx will provide our franchisees with an effective marketing tool to reach new customers.”
“Whether identifying markets for growth or stimulating sales at existing locations, customer analytics play an important role,” says Stephen Polanski, senior vice president at Buxton. “We look forward to working with Great Harvest and being a part of the brand’s continued success.”
As a Buxton client, Great Harvest will receive a customized real estate model delivered through the proprietary Buxton Analytics Platform. Utilizing the platform, Great Harvest will be able to analyze potential sites, identify new franchise territories, and create unlimited market expansion scenarios.