With its recent brand enhancements and growth initiatives, Great Wraps Grill announced several key moves that further strengthen the brand’s leadership team. The first is the appointment of Spencer Reid as vice president of franchise development. Since coming onboard in late 2014, Reid has already driven franchise interest and secured expansion agreements in Dallas, Austin, and Oklahoma City. In addition to Reid, the Great Wraps has promoted Drew Garverick to vice president of operations, with broad responsibility over menu development and ongoing operations. Additionally, the brand has brought on Jackie Bak as restaurant development manager and Brian Gibson as corporate training manager.
“I have always felt that the success of any brand depends on the skill, professionalism, and chemistry of the corporate staff,” says Mark Kaplan, CEO and chairman of Great Wraps Grill. “Over the past 12 months, we’ve set out to identify and hire the very best talent to further energize the brand and power our franchise expansion. Spencer, Drew, Jackie, and Brian are tremendous additions to our team, and are already working to position us as an industry innovator, fueling Great Wraps Grill’s growth throughout the country.”
As vice president of franchise development, Spencer Reid is responsible for developing strategic direction for franchise development, including growing franchise sales for the brand. Prior to his current role, he served as vice president of franchise sales for Raving Brands in Atlanta and was responsible for expanding its brand powerhouse, Moe’s Southwest Grill. Reid held various franchise development roles at Raving Brands for nearly 10 years.
Promoted recently to vice president of operations, Drew Garverick is leading Great Wraps Grill operations team into the new brand generation of fresh, grilled products. Garverick also drives menu innovation with chef consultants, assures quality control, and develops marketing and operational programs to assist franchise partners in maximizing store success. Before joining Great Wraps Grill, Garverick supported operations at Salsarita’s Fresh Cantina and the Taco Stand.
Recruited as restaurant development manager, Jackie Bak significantly raises the bar at Great Wraps Grill for interior design, supply chain management, construction management, and more. Prior to coming on board with Great Wraps Grill, Bak was a designer with Casablanca Design Group, a full-service supplier that designs commercial interiors and high-quality seating and décor for the restaurant industry. While she was on board with Casablanca, Bak was instrumental in the re-branding and rollout of McDonald’s latest restaurant prototype.
Ramping up Great Wraps Grill’s operational support and training, Brian Gibson joined the brand as the brand’s corporate training manager. His role is to fine-tune Great Wraps Grill’s training material and help franchisees better execute at the store level to maximize service and financial performance. Before improving the Great Wraps Grill professional line-up, Gibson held key training positions at Tin Drum Asia Café, Raising Cane’s Chicken Fingers, and Sonic Drive-In.