Greek From Greece Bakery-Café serves up authentic sweet and savory freshly baked pastries, light fare and café beverages sourced directly from Greece. With six locations in New York and New Jersey currently in operation and additional locations opening soon, GFG Bakery-Café today announced it is now franchising with the help of Fransmart, the industry-leading franchise development company, to bring its authentic Greek flavors across the globe.
In 2017, entrepreneur Georgios Drosos opened GFG Bakery-Café in Hoboken, New Jersey, to long lines and delighted customers. Five other locations soon followed throughout Manhattan and New Jersey. Drosos is an award-winning franchisee himself, with over 100 franchise locations with concepts including bakeries, cafes, frozen yogurt and furniture stores throughout Greece and in the United States, France, Austria, Romania and Russia. His business expertise and passion for Greek food promise to be a winning combination for new GFG Bakery-Café franchisees signing on with Drosos as franchisor. With 30 GFG Bakery-Café franchise locations already slated to open within the next year, Drosos talks of the heart of his passion for food.
Growing up spending summers with his Yiayia and Pappous, he remembers his grandmother baking spinach pies and hand-rolling phyllo for hours. Her recipe was sought after in Epizus, which is renowned for its pies. There, the word “pie” is synonymous with the word for “hug,” because the phyllo hugs the filling and they are hand-baked with love.
Drosos’ mother baked spinach pies to take in his pack for school lunch—every day for six years. Much to his chagrin, his favorite treat at Yiayia’s house became tiresome somewhere around year four. To this day, he receives monthly care packages of home baked spinach pie hugs from his mamá, who bakes using Yiayia’s famous recipe. And luckily, he still enjoys eating them. Baking was, and remains, a family tradition.
Says Drosos, “Back in the 1930s, our great-grandfathers worked their way up from selling ‘koulouria’ (buns) in the local fairs to opening two of the biggest bakeries in Athens, the famous Lavrion located in the most central part of the city. Greek From Greece Bakery-Café is a reincarnation of this culinary and baking past, on a mission to make every neighborhood we settle in a bit more like home – where you can always count on simply good food!”
Through this franchise expansion strategy, GFG Bakery-Café upholds the same Yiayia-tested standards of loving care and authentic Greek taste baked into every bite.
GFG Bakery-Café is partnered exclusively with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers & Fries, Qdoba Mexican Grill and The Halal Guys.
“As the fast-casual industry continues to embrace organic, natural ingredients, the upside and growth potential of Mediterranean concepts like GFG Bakery-Café is unlimited,” says Fransmart CEO Dan Rowe. “All of GFG Bakery-Café’s products are made in Greece, enabling franchisees to create a truly authentic, unforgettable experience for diners.”
GFG Bakery-Café is currently seeking experienced multi-unit foodservice operators and scouting potential markets across the globe. Those interested in joining GFG Bakery-Café as franchisees will get support from start to finish, from site selection expertise and sample floor plans to custom training systems and localized brand building.
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