Industry News | May 11, 2009

Grey Poupon Writes Obama to Pardon Dijon Lovers

Grey Poupon issued an open letter to President Barack Obama urging him to grant "pardons" to all Americans who have ever been criticized for their love of Dijon mustard.

"We believe that all Americans should have the option to exercise their freedom of taste," says Christie Crouch, brand manager for Grey Poupon. "When we learned that President Obama was criticized for ordering a hamburger with Dijon mustard--now known as 'Dijon-gate'--we decided to take a stand by urging the President to issue 'Pardon Me For Loving Dijon' proclamations in support of condiment lovers everywhere."

Dear Mr. President:

We applaud you, Mr. President, for exercising your freedom of taste when recently ordering a burger with Dijon mustard. We're always happy to see people use Dijon mustard to add flair and flavor to their favorite foods. The right to choose condiments freely is quintessentially American and embodies the spirit of our democracy.

So we urge you to respond to "Dijon-gate" by issuing a "pardon" to any American who has ever been criticized for putting a liberal spread of Dijon mustard on a burger or a conservative dollop on a ham & cheese sandwich. These "Pardon Me for Loving Dijon" proclamations will empower the millions of Dijon mustard-loving Americans to ask for their favorite condiment with pride.

Respectfully yours,

The Grey Poupon Team

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