Industry News | December 13, 2009

Group Buying App Launched

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LivingSocial, the social media developer behind Facebook application “Visual Bookshelf” and its flagship application “LivingSocial,” announced the launch of its LivingSocial Deals application for the iPhone and iPod Touch. Now, LivingSocial’s 80 million-member community and iPhone users everywhere can receive one deal each day for 50–90 percent off at local restaurants, bars, salons, spas, theaters, comedy clubs, sporting events, and more.

The LivingSocial Deals app offers local merchants like San Francisco’s Cups and Cakes Bakery the opportunity to engage with LivingSocial’s active community with social coupons, daily savings offers that are activated when the requisite number of people sign up. Offers are announced every morning through push notification on the app and can be accessed for 24 hours. As soon as the sign-up quota for each offer is met, the coupons are distributed via email.

“LivingSocial Deals has become so popular with our members we wanted a way to give those users access to the great savings Deals has to offer,” says Tim O’Shaughnessy, CEO and co-founder of LivingSocial. “Just in time for the holiday shopping season, LivingSocial Deals is the first free mobile resource of its kind, offering gift-givers with iPhones an easy way to purchase inexpensive presents for loved ones on their list, on-the-go.”

Once the app is downloaded, pre-existing members can sign in—the Facebook Connect option can also be selected—or new members can sign up. When a deal is live through push notification, members will be notified. The deal can then be purchased directly on a phone. The coupon will arrive in the user’s inbox.

The company plans to roll out “Deals” in more cities nationwide in coming months.

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